Cadbury UK and Ogilvy have partnered with comedy queen Charity Shop Sue!
The leading "laydeh" has created a series of social media videos raising awareness of the brand's new Limited Edition Dairy Milk Made to Share bars. There are a total of 12 bars to choose from with each proportioned to show appreciation for those contributing to shared experiences. The three-part series sees Sue and co-star Vicky head to Bournville, the home of Cadbury, to "oversee" the roll out of the new bars.
Charity Shop Sue: "From Bulwell to Bournville, I’m going global! I’m delighted Cadbury asked me to help oversee the roll out of their new Limited Edition Made to Share bars. So be sweet and keep sharing them to show your appreciation - I’ll be watching!"
Dead Sweet, Creators of Charity Shop Sue: "It’s a pleasure for Dead Sweet TV to collaborate with the Ogilvy team along with ‘our Sue’ on this Made to Share bar campaign for Cadbury. The perfect blend of creativity, comedy, and chocolate - the dream."
Jenny McCoubrey, Managing Partner, Ogilvy: “We love helping Cadbury connect with their audiences through influence partnerships and spending the day at Bournville with Charity Shop Sue and her team for Cadbury’s first ever influencer Instagram takeover was a great experience – although we did notice that Sue found it rather hard to share her Dairy Milk ‘Made to Share’ bars!”