Philips is a Health Technology company that seeks to improve the lives of billions through unexpected innovations. However, many people think they just sell TVs and shavers.
Ogilvy was tasked with challenging this view and bringing their ambition to life.
We created a series of ‘Living Labs’ to demonstrate how Philips’ products make meaningful differences to people across the world.
The campaign won a Cannes Lions Grand Prix in 2016.
