Welcome to Ogilvy PR's campaign for First Choice, which brought together our forces in earned, social and influence to showcase a different type of ‘lads holiday’. Think less booze, more folklore dinner, still occasional chaos.
The campaign has racked up over a million views on influencer (and incoming Strictly star…) George Clarke’s YouTube and started a national conversation about whether the intense party culture around all-boys trips feels outdated.
Check out the adventure here: https://www.youtube.com/watch?v=FxflO5T3DsE
