The campaign, live with numerous billboards and maxi billboards in several European cities, portrays, in its essence, the spirit of Milan: Two women - one for billboard subject – both beautiful in completely opposite ways -peer through two cityscapes, slashed open with a diagonal cut, engaging observers with artistically made-up gazes.
It’s the beginning of a new phase for KIKO Milano: Empowered by its origins, the brand is now ready to go anywhere. From Milano with beauty, as per the campaign headline.
For the photo production, Ogilvy partnered with Rankin, a fashion and beauty director and photographer, renowned for his celebrity portraits. His long-time collaborator Marco Antonio handled the make-up,
creating magnetic looks, using exclusively KIKO Milano products.