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Our Capabilities - PR & Influence

Brands don’t command attention. They earn it. Through creative storytelling informed by data and fueled by technology, Ogilvy PR & Influence builds brands, protects reputations, and earns attention and influence for our clients. Our experts partner with modern legends, disruptors, and brands to drive value and impact across multiple dimensions in thrilling and unexpected ways. Ogilvy PR builds cultural relevance, delivers behavior-changing ideas, and creates movements...not moments. We do that in a variety of ways, from enhancing corporate reputation and building relevant communications strategies, through influencer marketing initiatives, building out media & newsroom capabilities, and much more.

  • Corporate Reputation

    Building, promoting, and protecting your company’s reputation and how audiences perceive, trust and interact with your company or brand is a crucial undertaking. We do this through a range of services, including Corporate Narrative Development, Reputation Risk-Assessment, Issues Preparedness & Mapping, Crisis Training, Crisis Response & Management; Corporate Reputation Strategy & Recovery, and C-Suite & Executive Visibility.

  • Public Relations & Communications

    We align your communications strategy with your business goals, purpose, and growth aspirations across internal and external audiences, employees, customers, and partners. Our experts work collaboratively with our clients on PR Strategy, PR Campaign Execution, Comms Channel Assessment, PR Benchmarking, Spokesperson Training & Development, and PR Thought Leadership Strategy & Content.

  • Brand & Influence

    We create and communicate a differentiated brand positioning through earned and social storytelling and activations and choose campaign platforms based on relevance and influence. We specialize in Earned Brand Assessment, Earned Brand Comms Strategy, Earned & Influencer Brand Activation, Earned & Influencer Mapping & Outreach, Brand Messaging & Storytelling, and Brand Awareness & Influence Campaigns.

  • Media & Newsroom

    Brands today can must own their media presence. We Ccreate agile strategies and systems to identify media and storytelling opportunities, create social content across channels, measure engagement and optimize impact. We do this through specialized offerings such as Media Audits, Media Strategy & Playbook, Earned Media & Agile Newsrooms, Media Partnerships, Media Relations Management & Measurement, and Media Training.

  • Earned, Social, & Content

    We help brands tell an effective story through concepting, developing and distributing earned and social content using a combination of visual, audio, influencer marketing and written formats for use across platforms and audiences. We achieve this through Earned Social Comms Strategy, Earned Social Content, Earned & Social Activation, Earned Social Media & Influencer Outreach, & Earned Social Event Management.

  • Employee Experience

    Your employees are key drivers of your brand. We create communications narratives and experiences to engage internal audiences and create advocates, through Change Management & Communications, Sales & Service Enablement, Employee Engagement & Activation, Employee Communications Strategy, Employee Value Prop & Recruitment Strategy, and EX Diagnostic Tools.

  • Commstech & Data

    It’s not the data, it’s what you do with it. We leverage data and insights to inform communications strategy and create campaigns that utilize technology to optimize and scale. We specialize in Comms Data & Analytics Assessment, Global Measurement Tool, Comms Diagnostic, and Social Media & Comms Growth Strategy.

  • Public Affairs & Advocacy

    We help brands design and develop strategies that create favorable external environments and drive stakeholder engagement, advocacy and influence. Achieved through Public Affairs Strategy & Activation, Advocacy Campaign Execution, Stakeholder Mapping & Engagement, Political Landscape Assessment, Issues & Advocacy Benchmarking, and Corporate Social Responsibility & Purpose Strategy.

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