Spot The Station Adidas Do Brasil

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Overview

Adidas and its partners at the International Space Station created a co-lab to explore new technologies in running shoes. To celebrate the partnership and the new Adidas Ultraboost 20, Adidas invited people to look up into space. With the help of Spotify, people could use their smartphone to look up at the sky and spot the International Space Station in real time—transforming a sneaker drop into entertainment for runners.

Capability

  • Experience
    Growth & Innovation

Team

  • São Paulo
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