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Ogilvy

#CuppingMyCreed Li-Ning

← Our Work Info

Overview

Cupping therapy has been practiced in China for over 3,000 years. It gained international exposure when top athletes around the world started performing with cupping’s signature dark circles visible on their bodies. Chinese sporting brand Li-Ning saw this as an opportunity not only to give its athletes treatment, but to use the visible marks as a chance to promote messages of strength.

Capability

  • Brand Strategy

Team

  • Shanghai

Awards

  • Clio Silver