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Must be a Jameson Jameson Irish Whiskey

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Jameson Irish Whiskey and Ogilvy New York have teamed up for a new global campaign for the brand, one that invite everyone to be part of the Jameson family. “Must Be a Jameson,” narrated by Irish actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley, celebrates the attributes that have propelled the brand from its inception in 1780 – always welcoming and forever smooth. The launch films feature characters who roll with the punches, embrace unexpected twists, and always are up for an adventure.


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