VR Vaccine Hermes Pardini

← Our Work Info

Overview

Children are often scared of receiving vaccines. Hermes Pardini Laboratories and Lobo teamed up to battle against this fear by using VR to put children in an immersive fantasy world where they become the hero after receiving a shield that helps them defend the enemy. The VR experience both calms and entertains the children, allowing the nurse to properly administer the vaccine.

Capability

  • Health

Team

  • São Paulo

Awards

  • Best of Ogilvy Promo and Activation
    Cannes Lions Gold
    D&AD Graphite Pencil
    LIA Awards Gold
    One Show Gold
VR Vaccine
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:

Message

Please read our Privacy Policy to see how we use your personal information.