Shake to Design Fanta

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Overview

Fanta wanted to give its target group—the smartphone generation—the ability to design Fanta cans, but without the need to download an app or move to a different device or media. So we used the smartphone’s own basic hardware to turn it into a design tool. Available directly through Instagram after a swipe up, users could shake their phones to create a completely unique design. The campaign reached 71% of German teens with a conversion rate of 179%.

Capability

  • Customer Engagement & Commerce

Team

  • Frankfurt
Shake to Design - Fanta | Ogilvy
Shake to Design - Fanta | Ogilvy
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