Bacardí teams up with Joy Crookes and her ‘Great’ Natty Bo to get everyone dancing like no one's watching.
The rum brand’s latest campaign, Move With The Greats, aims to get Gen Z dancing with a little help from their elders.
According to new research, 73% of Gen Z are conscious of what others think and 53% admit that they’re worried about other people watching them dance.
Together with Crookes, Bacardí hosted an event at Jumbi in Peckham, London, uniting generations on one dance floor and inspiring people to express themselves freely while celebrating the joy of movement without inhibition.
Crookes commented: “Bacardí and Coca-Cola has been my go-to drink for as long as I can remember, both at home and on my favourite south London dance floors. Some of my happiest memories are, in fact, on the dance floor. There’s something about music that brings people together and reminds you who you are."
Natty Bo added: “I’ve spent my life playing rhythms that make people move on the dance floor without thinking and just feeling. This event and this movement are about passing that spirit on, showing the next generation that the best dancing happens when you let the music take over. It’s simple, just follow my mantra and do your own thing.”
