Ogilvy Health UK has launched Life Lines in support of Campaign Against Living Miserably (CALM).
Life Lines is a suicide prevention campaign honouring the estimated 14 men who die by suicide every day in the UK.
In keeping with National Poetry Day, Life Lines features original 14-line poems, written by people affected by suicide. The work strives to support men by offering a simple, creative way to process difficult emotions and start conversations that could save lives.
