Building on the success of the global launch, we had the absolute privilege of working with our partners at Nestlé Waters & Premium Beverages to bring Maison Perrier to the UK.
Briefed to bring ‘French Art Joie de Vivre’ to the British Academy, we curated a two-day event blending Parisian elegance with London’s creative spirit. The launch party, hosted by global face of the brand and star of Emily in Paris, Lily Collins, incorporated a high energy party room complete with a DJ and dancers flown in for the night from Paris, alongside a classic Parisian billboard stand where a live artist illustrated motifs synonymous with the brand. In the Atelier guests could have branded scarves embroidered while indulging in a flavour-inspired sweet treat from the pâtisserie, all coming together to deliver a truly spectacular and memorable event. Day two softened the space into an intimate life-drawing salon, pairing art, florals and product in a calmer cultural moment for creators to capture the essence of the brand.
The space totally embodied the effortless sophistication of this amazing brand, while introducing its line-up of fruit‑forward sparkling waters, sober‑chic mocktails and a refreshing unflavoured sparkling water, to the UK. It was packed with creators, journalists, friends and celebrities who captured the reveal across platforms, bringing Maison Perrier to life for the UK.
A world class example of launching a sought-after premium brand into a new market.
