Sub 2 hours took a lot. Sub 10 hours took everything.
Introducing CLIF Bar's Final Finishers - a first-of-its-kind integrated campaign flipping the script on what it means to be a TCS London Marathon winner.
Instead of focusing on the fastest few, we worked with the brand (the official energy bar of this year's marathon) to celebrate the determination of those who finished after-hours at the secondary finish line, honouring them as official endurance athletes for CLIF.
For every single person who digs deep enough to find the energy to keep going.
