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Behind the Canvas Bombay Sapphire

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Overview

Recently everyone has been talking about NFTs, but only a few seem to understand what this is all about. So instead of explaining it in words, we decided to get people involved in the creation of one.
Because we believe that the more you get in touch with art, the more it connects to you.
“Behind the Canvas” is the largest NFT currently online, big enough to host everyone’s inspiration: 15k people participated in the co-creation of the artwork, during an Instagram Live art event, where a presenter and several guests from the creative world entertained the audience during the creation. The famous digital artist Giuseppe Lo Schiavo crafted together all the ideas in one unique piece of art, during the 50 minutes of the live show.

Capability

  • PR
    Experience

Team

  • Milan

Awards

  • Effie Awards Italy: Bronze in Brand Experience
    NC Awards 2022:Gold in PR
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