For the first time, IKEA Italy joins the Milan Games Week & Cartoomics with a project born to explore new realms and engage with an unexpected audience—while keeping its timeless promise: to inspire people and help them build a place that feels like home.
It all began from a single observation: many role-players browse old IKEA catalogues (or the website, since the catalogues are no longer printed) and, by opening a random page, stumble upon a name that sounds perfect for a fantasy world.
To celebrate this curious habit—and the many players who embrace it— we created for IKEA the official version: “DRÖNJÖNS & DRAGAN – The Swedish Manual of Names That Sound Good”, a collection of pages inspired by the past decade of IKEA catalogues, strictly in Swedish, so that every name can christen a hero and every product description can be uttered like a spell at the right moment.
