The collaboration started with the global launch of the new flagship product Thermomix® TM7. The reveal film for the product looks like a Hollywood trailer. Following the sensational launch event and the reveal film, a series of emotional films now shows how the TM7 enriches and simplifies people's lives in a wide variety of situations. In line with the campaign slogan ‘Thermomix like never before.’ the stories celebrate the ease, inspiration and joy of cooking and being cooked for like never before. The campaign achieves its enormous reach largely organically, along the entire funnel with numerous videos, print, D/OOH and digital adverts, social media activities, a new TM7 logo design, a new website, a dedicated AR app and this in over 23 markets.
