The Spotify Charthack Universal Music

← Our Work Info

Overview

People watch music videos on many platforms, but those views don't help an artist on the charts. Ogilvy Germany and Universal Music teamed up to help German rap artist CRO reach the top of the charts, with the Spotify Charthack. Universal sliced up the video of CRO's hit "BLESSED" into 7.9 second bits and made a playlist on Spotify Canvas featuring every section of the song in order. It didn't take long for "BLESSED" to reach the top of the Spotify charts.

Capability

  • Advertising
    Experience
    Social

Team

  • Germany
The Spotify Charthack - Universal Music
no title
Subscribe to stay up to date with our latest thinking

You can download this content and subscribe to stay up to date on what makes brands matter in today’s fast-moving world by filling out the information on this page.

Pop-ups must be enabled in your browser settings.

David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into what makes brands matter in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.

Please enter your email address to access this content.

Pop-ups must be enabled in your browser settings.

Please read our Privacy Policy to see how we use your personal information.

In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.

Off