How can we encourage Germans to travel by train in Germany? With a side-by-side comparison, we showed the most beautiful destinations in the world on one side and destinations in Germany that look almost the same on the other. Our message: Why spend a lot of money on flights when you can get the same experience by train for 19 Euros? From a classic online display campaign to influencer marketing to the first real-time social media price comparison on Facebook, the result was a campaign that generated maximum attention on every channel.
