No need to Fly Deutsche Bahn

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How can we encourage Germans to travel by train in Germany? With a side-by-side comparison, we showed the most beautiful destinations in the world on one side and destinations in Germany that look almost the same on the other. Our message: Why spend a lot of money on flights when you can get the same experience by train for 19 Euros? From a classic online display campaign to influencer marketing to the first real-time social media price comparison on Facebook, the result was a campaign that generated maximum attention on every channel.


  • Advertising


  • Frankfurt
SPAR DIR DEN FLUG – Deutsche Bahn
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