With ‘Deutschland macht den Vorsorge-Check’, the Wiesbaden-based company wants to position itself as THE pension expert for old-age provision, income protection and healthcare in Germany in the long term and educate all Germans about the importance of this topic.
The communication mix with different motifs is impressive overall: In addition to the lead medium TV with 60'“, 30”' and 23'' spot formats, print, digital (moving image), out-of-home, social media and press and media work are also used. The focus is on year-round storytelling.
