Samsung has a complicated product that requires explanation. In order to promote the Samsung Enterprise Edition in the digital environment in a contemporary and eye-catching way, we had to address five target groups of business decision-makers and convey individual added values to them along the marketing funnel. That’s why we introduced Samsung BIZ-GIFs. A collection of GIFs that turns complex B2B content into fun thumbstoppers. The BIZ GIFs algorithm searched for potential customers, created user profiles, identified business needs and matched them with suitable Samsung solutions This allowed us to deliver a customized BIZ GIF to all users and create an ever-growing library of BIZ GIFs that brought some fun to the dull B2B world.