Deutsche Bahn has seldom been so criticised as the official partner of EURO 24 - it's high time to polish up its image. The idea: the European Championship atmosphere not just in the stadium, but live on the ICE. With Germany's best-known sports commentator: Frank Buschmann.
Train manager ‘Buschi’ makes railway announcements: Loud. Emotional. Radically different. His commentary on the events on the ICE is as captivating as in his sports broadcasts. Hidden cameras capture the real passenger emotions. The original crews are also gripped by football fever and create an exuberant European Championship atmosphere on all ICE routes. ‘The announcers - one more stop.’ A social media campaign that has turned railway critics into railway fans.
