For the launch of the brand-new Disney+ series All’s Fair, we brought a whole lot of drama to Berlin!
Our guerrilla stunt took the gripping legal drama of infidelity and divorce straight into real life: in Berlin, a McLaren emblazoned with the word “CHEATER” was hoisted onto a bright pink tow truck and paraded through the streets of Mitte. The message? “Think that’s drama? All’s Fair – streaming from 4 November only on Disney+” – an unforgettable teaser that left no one unmoved.
The result? Huge buzz on the streets and a wave of social media and influencer coverage. A tailor-made way to reach our target audience and generate maximum exposure.
