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Lunar New Year Magic May Change But Celebrating Together is Magic Coca-Cola

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Coca-Cola is ushering the Year of the Rabbit with the launch of a new multi-touchpoint campaign celebrating the magic of togetherness and cross-generational connection that is synonymous with the holiday season.

Created by Ogilvy Shanghai as part of the OpenX by WPP team, the regional campaign features a short animated film launched across 8 markets in Asia, supported by an interactive AI-enhanced mobile activation, and limited edition packaging where the film’s rabbit family can be experienced in AR 3D.


  • Advertising


  • Shanghai
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