Coca-Cola is ushering the Year of the Rabbit with the launch of a new multi-touchpoint campaign celebrating the magic of togetherness and cross-generational connection that is synonymous with the holiday season.
Created by Ogilvy Shanghai as part of the OpenX by WPP team, the regional campaign features a short animated film launched across 8 markets in Asia, supported by an interactive AI-enhanced mobile activation, and limited edition packaging where the film’s rabbit family can be experienced in AR 3D.
