The Lunar New Year has always been a time where families are reunited to share intimate bonds, and toast to the promise of good health and prosperity. However, rapidly changing social norms have accentuated differences in lifestyle and widened the generational gap between Asian youth and their elders, often lacking a common ground to make meaningful connections.
This Year of the Tiger, Coca-Cola’s Real Magic Lunar New Year campaign, conceptualized by Ogilvy Shanghai, aims to bridge this gap by being the common ground, turning every can and bottle of Coca-Cola into a platform for connection and shared memories to celebrate the Year of the Tiger.
