The Road Ahead
We are living in a world that is rapidly changing. The context within which our brands exist has changed dramatically in the past two months and will continue to change in the months to come. Our brands need to change with it. There are steps we need to be taking immediately to ensure that as we collectively emerge from quarantine, our brands are equipped to not just survive, but thrive within this new reality. What follows are recommendations all marketers should take into consideration to ensure their brands are resilient to the changes happening around us and prepared for the future that awaits us.