COVID-19 – Advertising During A Crisis
We are currently living through unprecedented times. Non-essential businesses have been forced to close temporarily and individuals are being urged to stay home. This has resulted in an increase in media consumption, and therefore advertising exposure. A great deal has been said about how advertisers should respond during these times, but the extent to which these messages are resonating with consumers was unclear until now. This report will help you understand consumer perceptions and attitudes toward advertising during this time; and provides insight into the underlying motivations that inform the context with which consumers receive your message.