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PlayVember IKEA

← Our Work


Inspired by IKEA’s philosophy of the fun is always in the making, we created ‘Play-vember’. An entire month of challenges designed to get kids thinking, moving and doing. Every day a new challenge was released for kids and parents to answer using things around the home. They made drum kits, superhero capes, storybooks and badges together. And in-store, we gave away playable posters that kids could turn a simple sheet of paper into things like basketball hoops, catapult and kites. Little hands that used to be tapping ipads were now busy cutting paper, crafting cards, cups and crowns.


  • Experience


  • Dubai
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