IKEA Kings & Queens IKEA

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There’s a magical feeling when you’re in charge. When you have the total freedom to do what you please. So we captured this sentiment.Opening on grand castles, we follow dictators through medieval castles, banquet halls in the Dark Ages, early Asian palaces and Ancient Egyptian kingdoms. We see them command halls, speak to the masses and make orders about the most mundane things – playing with the cat, chilling in their underwear or just doing absolutely nothing. In a quick snap back to reality we see that all these people aren’t actually kings and queens, they just feel that way when they have total control over their space.


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  • Memac Ogilvy Dubai
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