PlayVember IKEA

← Our Work Info

Overview

Inspired by IKEA’s philosophy of the fun is always in the making, we created ‘Play-vember’. An entire month of challenges designed to get kids thinking, moving and doing. Every day a new challenge was released for kids and parents to answer using things around the home. They made drum kits, superhero capes, storybooks and badges together. And in-store, we gave away playable posters that kids could turn a simple sheet of paper into things like basketball hoops, catapult and kites. Little hands that used to be tapping ipads were now busy cutting paper, crafting cards, cups and crowns.

Capability

  • Advertising
    Brand Strategy
    Customer Engagement & Commerce

Team

  • Dubai
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