Dove has launched #TheFaceof10, a new global campaign to tackle young girls being exposed to adult skincare content. The campaign unites powerful TikTok voices including mother, actress and talk show host, Drew Barrymore, to draw awareness of the issue through decorated faces depicting #TheFaceof10, and what it should be covered with – glitter, stickers, and face paint – not retinol and other anti-aging skincare ingredients and products.
