#TheFaceOf10 Dove

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Overview

Dove has launched #TheFaceof10, a new global campaign to tackle young girls being exposed to adult skincare content. The campaign unites powerful TikTok voices including mother, actress and talk show host, Drew Barrymore, to draw awareness of the issue through decorated faces depicting #TheFaceof10, and what it should be covered with – glitter, stickers, and face paint – not retinol and other anti-aging skincare ingredients and products.

Capability

  • Advertising

Team

  • Ogilvy UK
Young brown haired girl smiling with blue paint doodles on her nose and cheeks. The text of the image says: "Is it even possible to look 10 years younger at 10? Girls as young as 10 are being influenced by anti-ageing skin care content, which can harm their self-esteem." And a QR code and the copy "Watch the Anti-Ageing Skin Care Talk on TikTok". There is a Dove logo in the bottom right with the tagline "Let's Change Beauty"
Young red haired girl smiling with gold glittered painted stars on her face. The text of the image says: "Does youthful glow need more youthful glow? Girls as young as 10 are being influenced by anti-ageing skin care content, which can harm their self-esteem." And a QR code and the copy "Watch the Anti-Ageing Skin Care Talk on TikTok". There is a Dove logo in the bottom right with the tagline "Let's Change Beauty"
Collage of young girls with various colorful facepaint designs and doodles. At the bottom left there is a Dove logo with the copy: Let's protect #TheFaceOf10"
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