Ogilvy Amsterdam and the Testicular Cancer Foundation launched a striking campaign to draw attention to the importance of early self-examination for testicular cancer. After years, there was once again a good layer of snow in The Netherlands. Besides classic snowmen, another kind of creation stood out: snow penises! In these, they saw a unique opportunity to remind men to check their own balls. With the message "Give the same love to your own balls," this crucial message is being spread via social media, accompanied by simple instructions for self-examination.
