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SmartShop App Sainsbury's

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Sainsbury’s is launching a new campaign to help customers maintain some financial control, shop smarter and access personalized discounts at a time when they need it most. Created in partnership with Ogilvy UK and built on behavioral science insights, the Sainsbury’s SmartShop app enables customers to shop, scan and check out autonomously, all while the technology tracks purchases to unlock tailored product deals based on historical favorites. The campaign is brought to life through TV, out of home, radio, social, in-store and email.


  • Relationship Design


  • London
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