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Ogilvy

Scent by Glade S C Johnson

← Our Work Info

Overview

The rise of online shopping has meant that fewer shoppers are experiencing the fun of sample fragrances. So Glade decided to bring samples to online shoppers in a new and innovative way. We took the packing pillows that typically protect online shopping orders and transformed them into pockets of fragrance. When the packing pillows were popped, customers were met by a sample of a new fragrance. The pillows also featured a code which allowed shoppers to scan and purchase the individual fragrances.

Capability

  • Advertising

Team

  • Chicago

Awards

  • Cannes Lion Gold