IKEA is helping people reclaim their nights with the launch of the Phone Sleep Collection, a line of miniature IKEA-style beds designed specifically for smartphones. The playful collection encourages users to “put their phones to bed” at night, so they can fully enjoy their own IKEA beds, mattresses, and duvets. It promotes better sleep while gamifying rest through the Phone Sleep Challenge. Each mini bed features NFC technology that tracks how long a phone stays tucked in via the IKEA app. Users who let their phones rest for seven hours each night, for seven consecutive nights, earn an IKEA voucher.