IKEA is proving it’s there for every jump scare this Halloween in its latest integrated campaign. The campaign was inspired by the simple human truth: a spooky a night watching horror films with loved ones is just as thrilling as a big night out in fancy dress. IKEA and INGO drew on this insight to position the brand’s trio of products -- the KLOTSTARR cushion, the SMÅNUNNEÖRT throw and the MYRULL blanket -- as the essential companion (and ultimate shield) from on-screen frights when watching scary films during the Halloween season.