A Fair Shot 2023 H&R Block

← Our Work Info


College athletes can now sign name, image, and likeness (NIL) deals, earning extra income. But NIL sponsorships aren't doled out equally, with gender disparities persisting. H&R Block has teamed up with Fabletics and Jambys to bring greater awareness to this inequity to further grow its "A Fair Shot" program, which champions gender equity among student athletes receiving NIL sponsorships, as well as expanding the number of sports that the athletes are chosen from. Ogilvy New York and H&R Block teamed up for a campaign shining a spotlight on the program and H&R Block's belief of maximum gains for all.


  • Advertising


  • New York
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.