Crossfaith is a Japan-based metal band, and Sony Music Group wanted to make the release of their newest record stand out. To drum up interest around the first single off the album, we created the world's first head banging-activated digital experience, a microsite utilizing motion tracking to detect head banging movement. If the head banging ceased, so did the track.
Customer Engagement & CommerceData & AnalyticsTechnology
Cannes Lions Bronze