Act For Love Lacta

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Overview

Lacta, the brand that for ages has been a symbol of love in Greece, invited people to "embrace all flavors of love", in a campaign that became the number 1 trending topic on Social Media, sparked a hot public discussion about diversity and inclusion and despite the threats for a boycott, increased sales by 13.5%

Capability

  • Customer Engagement & Commerce
    Social Media

Team

  • Athens

Awards

  • Grand Effie
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