Asian Paints presents Choltey Choltey Chollish — one-of-a-kind initiative that transforms Kolkata’s iconic yellow taxi into a traveling time capsule and a film that celebrates four decades of Asian Paints' Sharad Shamman, an excellence award given to the best decorated Durga Puja Pandal. The film is crafted as a stylized visual journey that blends nostalgia with innovation. Moving steadily through the years, it showcases the evolution of Puja: from bamboo pandals and radio songs of the 1980s, to the rise of theme pandals in the 1990s, the introduction of social causes and global attention in the 2000s, and the digital celebrations of today with AR and VR.