Breaking Sirens Amnesty International

← Our Work Info


To raise awareness in Portugal of the war and human rights crisis in Ukraine and Amnesty International's efforts to help, the organization teamed up with Bar Ogilvy to create a campaign that nobody could ignore. Advertisements were interrupted by air raid sirens—just like the ones heard in Ukraine during the conflict—and were followed by a message: "Here, the routine continues. Not in Ukraine."


  • PR


  • BAR Ogilvy


  • Cannes Lions Gold
no title
Subscribe to stay up to date with our latest thinking
click to close

Contact us

Areas of interest:


Please read our Privacy Policy to see how we use your personal information.