Breaking Sirens Amnesty International

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Overview

To raise awareness in Portugal of the war and human rights crisis in Ukraine and Amnesty International's efforts to help, the organization teamed up with Bar Ogilvy to create a campaign that nobody could ignore. Advertisements were interrupted by air raid sirens—just like the ones heard in Ukraine during the conflict—and were followed by a message: "Here, the routine continues. Not in Ukraine."

Capability

  • PR

Team

  • BAR Ogilvy

Awards

  • Cannes Lions Gold
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