WITH THE NEW YAOS CAMPAIGN, OGILVY PARIS PUSHES THE LIMITS OF EXCELLENCE
After a previous campaign in 2018 (also created by Ogilvy Paris), the Greek yogurt brand YAOS (Lactalis-Nestlé) returns to screens in 2025 with a completely revamped communication strategy.
The film, created by Ogilvy Paris, opens with a spectacular scene: an explorer balancing on a fragile bridge stretched over a deep chasm. With a determined look, she is about to cross the gap separating her from an ancient secret temple straight out of Ancient Greece.
Overcoming her fear, she manages to save a mysterious golden spoon from falling, before entering the temple that holds the long-sought treasure: the legendary YAOS yogurt, enclosed in a golden orb. The discovery ends with a delicate moment- the tasting of this deliciously fresh and creamy Greek yogurt.
Directed by Christian Schilling (WANDA Productions), this new TV and digital film marks a bold step in the history of the YAOS brand. Adopting all the codes of adventure cinema, this campaign feels like a blockbuster film and breaks away from conventional category norms, highlighting an exciting quest designed to captivate a demanding audience- one that constantly seeks experience and quality, even in a yogurt.