The great fragmentation has resulted in a world where everybody—even the biggest firms, the household names—need partners whom they have a great working relationship with. In particular, there’s been a shift in the relationship between the brands who produce content and experiences and the platforms that host that content that has placed a huge joint responsibility on their ability to work together.

In modern marketing, you’re often only as good as the partnerships you keep. At Ogilvy, we leverage our long history of building and managing complex partner networks with and for hundreds of companies around the world to help our clients implement partnership strategies that work. Instead of coming from a myopic perspective of only data, technology or media, we take a whole brand view of what our clients are trying to accomplish across time horizons to build a partnership strategy that will work tomorrow and years into the future.

Our ability to tap into deep marketing technology, analytics, strategy and creative expertise allows us to build a detailed, comprehensive approach, but with a broad point of view oriented around delivering better work, strategy, customer experience and results for our clients.