The phone's AI analyzed northern lights and translated the natural phenomenon into its own symphony, which it composed based on data models from great masters like Strauss and Vivaldi. Thus, in a 1-hour live brand experience, we make a cold piece of technology tangible through a piece of music that touched everyone. The result: everyone raved about a new smartphone like never before – and that in a saturated market.
Overview
Capability
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AdvertisingExperienceConsulting
Team
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BerlinFrankfurt
