Audi's RS models are top of the range in their respective model series. Because RS stands for racing – and for the kind of performance that we can expect from the racetrack: with even more agility, even more power, even better driving dynamics.
In our campaign, Audi's designers themselves share their own personal understanding of performance: the relentless pursuit of perfection, the constant questioning of the status quo.
In a touching way, we prove that top performance is a way of life – and thus make the campaign claim "Performance is an attitude" emotionally tangible.
