Progress never ends Audi

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Audi's RS models are top of the range in their respective model series. Because RS stands for racing – and for the kind of performance that we can expect from the racetrack: with even more agility, even more power, even better driving dynamics.

In our campaign, Audi's designers themselves share their own personal understanding of performance: the relentless pursuit of perfection, the constant questioning of the status quo.

In a touching way, we prove that top performance is a way of life – and thus make the campaign claim "Performance is an attitude" emotionally tangible.


  • Advertising


  • Berlin
    INGO Hamburg
Progress never ends – Audi
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