How can we mix the spooky vibes of Halloween with IKEA's signature human touch?
With a fresh perspective on the age-old childhood fear that has haunted every generation - the lurking monsters beneath the bed, inside the closet, or concealed behind a curtain. It's a universal dread that transcends geographic boundaries, persisting through the ages, making bedroom monsters a timeless and shared apprehension.
In collaboration with Ogilvy UK, we created a multi-channel campaign for IKEA with three spooky films, print and OOH motifs. Each film captures the multifunctional design of the home furnishing range with the aim of reassuring children that IKEA furniture comes absolutely monster-free.