As a brand that has stood for diversity and tolerance for decades, Coca-Cola is making a statement about love. On cans, we replace the iconic logo with Love. A limited edition for unlimited Love: with rainbow-colored and red hearts in the lettering. To maximize impact, we did what Haters will never be able to do: We turned Pride Week into a big platform. The product itself, the can, became our message: love can. We placed posters and blow-ups with our strong statements exactly on the route of the Christopher Street Day Parade - in Berlin, Hamburg and Cologne. In this way, we showed the whole world: Hate can't dance - Love can.
![Love Can – Coca-Cola Love Can – Coca-Cola](/de/sites/g/files/dhpsjz241/files/styles/our_work_image_gallery_720_w/public/work/details/Caseboard%20TCCC%20Love%20Can%20EN.png?itok=vlIqHMAa)
![Love Can – Coca-Cola Love Can – Coca-Cola](/de/sites/g/files/dhpsjz241/files/styles/our_work_image_gallery_720_w/public/work/details/TCCC%20Love%20Can.png?itok=R-aGLQDK)
![Love Can – Coca-Cola Love Can – Coca-Cola](/de/sites/g/files/dhpsjz241/files/styles/our_work_image_gallery_720_w/public/work/details/TCCC%20Love%20Can_2.png?itok=Q3ISA64C)
![Love Can – Coca-Cola Love Can – Coca-Cola](/de/sites/g/files/dhpsjz241/files/styles/our_work_image_gallery_720_w/public/work/details/TCCC%20Love%20Can_3.png?itok=DaKalP0z)