Love Can Coca-Cola

As a brand that has stood for diversity and tolerance for decades, Coca-Cola is making a statement about love. On cans, we replace the iconic logo with Love. A limited edition for unlimited Love: with rainbow-colored and red hearts in the lettering. To maximize impact, we did what Haters will never be able to do: We turned Pride Week into a big platform. The product itself, the can, became our message: love can. We placed posters and blow-ups with our strong statements exactly on the route of the Christopher Street Day Parade - in Berlin, Hamburg and Cologne. In this way, we showed the whole world: Hate can't dance - Love can.