Gen Z isn’t changing Chinese New Year, they’re reimagining the celebration to bring their families closer.
We’re proud to partner with Coca-Cola on its 2026 Chinese New Year campaign, “Spark Every Moment and Let Us Come Together This Chinese New Year.” The campaign celebrates how young people in China are refreshing festive traditions with playful, modern takes, while keeping family connection at the heart.
The campaign came to life with an immersive Year of the Horse Fireworks Show in Chongqing. Live streamed nationwide, the moment was amplified through an offline event, interactive “Scan the Can” AI experiences, social content, digital stickers, and seasonal merchandise—adding fresh energy to beloved traditions.
Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai.
