Morning Shanghai Shanghai Municipal Government

In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building on this success, the agency once again partnered with the Shanghai Municipal Government, launching a new campaign to further modernize eldercare by leveraging creativity and digital technology. In the campaign film, by featuring the elders entering the night club in the morning for their daytime activities, it drives attention from the young generation who realize they can celebrate the city beats together with the city’s elders.