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GL8 — The MVP OF MPVs Buick

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Competition in the MPV (Multi-Purpose Vehicle) segment in China is fierce. As an established leader in the segment, Buick sought to make further headwinds with the launch of its latest GL8 model, with a brand new positioning focusing not only on family use but also business use. Joining hands with Ogilvy Shanghai, Buick tapped into renowned sketch comedian Chen Peisi as an example of a family-oriented man with a successful career, successfully establishing the GL8's dual positioning as a top-notch family car offering business class comfort.


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  • Shanghai
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