GL8 — The MVP OF MPVs Buick

Competition in the MPV (Multi-Purpose Vehicle) segment in China is fierce. As an established leader in the segment, Buick sought to make further headwinds with the launch of its latest GL8 model, with a brand new positioning focusing not only on family use but also business use. Joining hands with Ogilvy Shanghai, Buick tapped into renowned sketch comedian Chen Peisi as an example of a family-oriented man with a successful career, successfully establishing the GL8's dual positioning as a top-notch family car offering business class comfort.